Ongoing creative leadership
A senior creative partner embedded with your leadership team—shaping the narrative, setting priorities, and driving multiple content projects from strategy through execution.
Fractional creative leadership + production agency
Your company’s creative team. Without building one.
Think of us as your fractional creative department: senior creative leadership and content production whenever you need it.
Powered by a deep network that includes Academy Award– and Emmy Award–winning filmmakers and seasoned tech executives.
- Brand Films
- Documentaries
- Product Videos
- Founder Stories
- Customer Stories
- Commercials
- Animation
- Video Podcasts
- Short-form Content
- Creative Consultation
Why Orange Soda
Creating content is easy. Creative judgment is scarce.
New tools can generate more content, faster. They cannot decide what matters, align the people responsible, or eliminate the time, judgment, and creative direction required to turn that output into high-quality, lasting content. Orange Soda gives founders and executive teams at startups and technology companies one senior creative leader to turn business priorities into exceptional work—without building an internal department or spending valuable executive time managing the creative process themselves.
Premiere Pro
After Effects
Photoshop
Illustrator
Avid
DaVinci Resolve
Final Cut Pro
Blender
Cinema 4D
Unreal Engine
Houdini
Logic Pro
Figma
Canva
Descript
Riverside
Runway
Midjourney
Claude
ChatGPT
ElevenLabs
Frame.io
Vimeo
YouTube
TikTok
Instagram
LinkedIn
Dropbox
CapCut
Notion
Pro Tools
Google Flow / Veo
Adobe Firefly
Suno
Topaz Video AIMore tools. More platforms. More urgency for creative vision.
Ways to work together
One accountable creative executive. Two ways to engage.
Whether the need is ongoing or tied to one defining initiative, we set the direction, assemble the right people, and lead the work through delivery.
Project creative leadership
End-to-end direction and execution across launches, films, series, campaigns, branded content, and more—from the first decision through final delivery.
The right team for the work.
We build each team around the work, drawing from a deep network that includes Academy Award– and Emmy Award–winning filmmakers alongside experienced producers, writers, designers, editors, animators, and technologists.
What we make
Start with the problem. We’ll figure out the work.
Bring us a business challenge or defined deliverable that needs a creative answer. Orange Soda sets the direction, builds the team, and owns the process through delivery.
01Brand & launch films
Company stories, announcements, campaigns, commercials, and the moments that define what comes next.
02Founder & customer stories
Founder films, customer stories, case studies, leadership profiles, and documentaries built to earn attention and trust.
03Product films & demos
Product storytelling, tabletop production, launch assets, explainers, and visualizations that make the value immediately clear.
04Video podcasts & thought leadership
Designed series, executive conversations, interviews, and the supporting clips that extend every episode.
05Social & campaign content
Short-form content and repeatable creative systems built for ongoing distribution across channels.
FAQ
The practical questions.
What does fractional creative leadership mean?
You get senior creative leadership without the cost, overhead, or commitment of a full-time executive hire. Orange Soda gives your team one experienced creative partner who can quickly understand the business, set the right direction, and lead the work from idea through delivery—so leadership spends less time managing creative and more time running the company.
How is Orange Soda different from an agency or production company?
Traditional agencies and production companies are usually hired to execute a specific project or campaign. Orange Soda approaches the work as if we’re a creative executive hired onto your team. We understand your broader business priorities, connect each project to the bigger picture, advise on what to create and where to invest, and deliver content hyper-aligned with your needs.
Do you work with startups and technology companies?
Yes. Orange Soda works with founders, CEOs, and executive teams at startups and technology companies that need senior creative direction, content strategy, or production leadership without building a full in-house department.
Can you work with our existing team?
Absolutely. We can work with your internal team and existing partners, bring in specialized talent where needed, and assemble full production teams around any given project.
What does an engagement look like?
Engagements can support an ongoing stream of creative work, a specific initiative from start to finish, or general creative consultation.
How does pricing work?
Engagements are based on scope of work and structured as an ongoing partnership, monthly retainer, a project fee, or some combination of these.
Leadership
Orange Soda is led by award-winning filmmaker
and creative executive Alex Shebanow
Across film, media, and technology, Alex has built and led 40+ person teams and taken ambitious work from an uncertain first idea through wide-audience release. His debut documentary, Fail State, was executive produced by news legend Dan Rather, won multiple festival awards, earned acclaim from the Los Angeles Times, The Guardian, and The Wall Street Journal, and premiered on STARZ.
Alex oversees the creative and business operations at Orange Soda—from strategy and development through final delivery, ensuring every project is professionally executed and held to a high creative standard.